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AIR MAKES EVERYTHING BETTER
People complain about the air in our bags. We demonstrate how air makes everything better, including our chips.
Lay's
2020
Creative team: Cristina de Blas, Daniel Guiu, Swarna Thomas, Rashesh Parker
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THE CHALLENGE:
Create a culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction. (problem: underdeveloped on brand clarity).
It should reach large audience or be compelling for
social/earned impressions to get further reach and engagement. Think of Lay’s as a modern, cool brand that is “up with the times.
¡Does not have to be tied to anything in-store! ¡Don't change the packaging!
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Tone: playfully insightful, provoking smiles and laughter.
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