AIR MAKES EVERYTHING BETTER

People complain about the air in our bags. We demonstrate how air makes everything better, including our chips. 

Lay's

2020

Creative team: Cristina de Blas, Daniel Guiu, Swarna Thomas, Rashesh Parker

THE CHALLENGE: 

Create a culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction. (problem: underdeveloped on brand clarity).

It should reach large audience or be compelling for

social/earned impressions to get further reach and engagement. Think of Lay’s as a modern, cool brand that is “up with the times.

¡Does not have to be tied to anything in-store! ¡Don't change the packaging!

Tone: playfully insightful, provoking smiles and laughter.