BELIEVE

THE UNBELIEVEABLE

Believe it or not
Cocoro knickers
can substitute tampons or pads while saving money and protecting the planet.

Cocoro

2018

Awards: MAS Awards · Silver

THE CHALLENGE:

Cocoro https://www.cocoro-intim.com/es/ is the name of the first Spanish line of knickers for the period.

They are eco-friendly and cheaper than tampons and pads, but people don't know it or neither believe it.

With the aim of positioning itself in the big stores' lingerie departments, the brand requests:

a battery of labels to hang from Cocoro products, containing messages about the brand.

· Tone: fresh, modern, straightforward, calling a spade a spade, avoiding euphemisms and breaking down absurd biases.