Translate any term
into harsh reality.
Awards: MAS Awards · Gold
Creative team: Cristina de Blas & Daniel Guiu
A “brutally honest” graphic campaign
following the guidelines of the Hans Brinker previous adverts, and in accordance with
the brand’s personality (priding itself on being the world’s worst hotel. Famous for what they don't offer. But cheap beds, a funky designed bar (with a daily happy hour) and a great atmosphere.
· Tone: irony connected to humor.
· Target: Youngsters with a limited budget
and a realistic vision of what they can get in return. People who prefer to spend their
money enjoying the city rather than sleeping (well). People with a keen sense of
humour, able to tolerate sarcasm and