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LET'S
MAKE THE
G.O.A.T.*
TOGETHER!
Art director, Designer & Illustrator,
that loves cliff climbing along with those crazy enough to
take risks to create the
* Greatest-work Of All Times.
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HANDS INSURED
We insured the hands of all
KFC' employers to prove that
chicken is prepared by hand to
those who don't believe it or know it.
KFC
2019
Awards: New Now (YCN) · Winner
Creative team: Cristina de Blas & Daniel Giu
THE CHALLENGE:
Create a campaign that gets people to
notice, and care, that KFC chicken is
hand prepared by people, and by hand.
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