HANDS INSURED

We insured the hands of all
KFC' employers to prove that
chicken is prepared by hand to
those who don't believe it or know it.

KFC

2019

Awards: New Now (YCN) · Winner

Creative team: Cristina de Blas & Daniel Giu

THE CHALLENGE:

Create a campaign that gets people to

notice, and care, that KFC chicken is

hand prepared by people, and by hand.