THE CHALLENGE:

 Budweiser is brewing for a better America by donating 175,000 mWh of clean electricity derived from Budweiser’s own Wind Farm. 

Create a campaign that identify where and how to best apply this excess clean energy, and how to communicate the bold initiative.

Brand ideal: Champion the American spirit 

Core creative idea (CCI): We raise our Bud to ordinary people doing extraordinary things 

Tagline: This Bud’s For You