The first beer to
Creative team: Cristina de Blas & Daniel Guiu
3D artist: Pilar Peña
Budweiser is brewing for a better America by donating 175,000 mWh of clean electricity derived from Budweiser’s own Wind Farm.
Create a campaign that identify where and how to best apply this excess clean energy, and how to communicate the bold initiative.
Brand ideal: Champion the American spirit
Core creative idea (CCI): We raise our Bud to ordinary people doing extraordinary things
Tagline: This Bud’s For You