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CEO OF CHRISTMAS
Cesce interviews business owners. So we brought the biggest one to life with AI: Santa Claus. Even he needs to protect his business.
Cesce
Creative team: Project created at La Madriguera Comunicación.· Cristina de Blas (Idea, AI, creative direction, art direction, video editing)· Roberto Gutierrez del Álamo (Idea, copywriting)· Diego Agudo: Motion Graphics / On-screen Titles
THE CHALLENGE:
Create an original yet corporate video that showcased Cesce’s products and wished clients a Merry Christmas, on a tight timeline and budget.Example of the typical video testimonials from Cesce here.
Spanish commercial:
Portuguese commercial:
The starting point: Cesce’s existing customer testimonials:
Cesce was already telling the stories of real business owners. Watching those interviews sparked a question: what would Santa say if he were interviewed as the CEO of Christmas?
A selection of Cesce’s existing customer testimonial videos:
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